Bednar will oversee strategy and activation development for the company's expansive sports sponsorship portfolio, including Major League Baseball, motorsports, Olympics, golf and football.
He will be based in Charlotte, reporting to Rick Parsons, executive vice president and brand marketing executive who is responsible for sponsorships, brand strategy, local market planning and analytics.
Bednar spent the last four years as CEO of North America and South America for Prism, the global agency focused on sponsorship and event strategy and activation, and a member of WPP Group.
Prior to Prism, Bednar served in leadership roles with Brown-Forman Corporation and General Electric.
