The service is designed to raise the bar on the depth and quality of information available to brands and sports property owners.
IPSOS Mori and S-Comm will combine sponsorship measurement and valuation techniques with the essential qualitative input from sophisticated research programmes.
"As the sponsorship sector evolves, the demand for more precise, quantifiable and actionable information grows year-on-year," said Andrew Knox, chairman of S-Comm.
"That growth is not simply in demand for exposure data and analysis but for a far more sophisticated offering which allows brands to more fully understand the ways their sponsorship spend works for them.
"In a more sophisticated marketing communications environment, it is essential that brands have more than simple exposure/visibility data in order to develop effective programmes. They need to understand the mechanic of their sponsorship and the way as well as the extent to which it impacts on target groups."
