TURIN GAMES DELIVERS FOR BRITISH EUROSPORT

Thu, 09/03/2006 - 09:07

Australia | Greece | Italy | Biathlon | Broadcast | Equestrian | Events | Skating | Skiing

The XX Olympic Winter Games in Turin delivered British Eurosport's best ever audience for a single event.

The broadcaster says the Games, which were broadcast from February 10 to 26, reached over 8.4million viewers to out-perform even the Summer Olympics from Athens in 2004 and Sydney in 2000.

British Eurosport broadcast over 361 hours of coverage from Italy, with 51% live, over the 17 days of the Games.

The success of the event was matched across Europe where Turin scored the best Olympic Games' ratings on Eurosport with 140 million different viewers following the Olympic competition on the leading pan-European channel.
With 367 hours of broadcast, the Olympic Games drew twice as many viewers as the regular average for the channel.

Figure skating, alpine skiing and biathlon are amongst the best programmes. Exclusive live coverage of the preliminary ski jumping before the main competition broadcast on Eurosport on February 12th at 17:15 CET peaked at 5.2 million viewers.

The newly re-launched Eurosport.com website, attracted more than 13 million visits over the 16 days of theGames, double the volume of traffic as registered during the Athens Games.

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