SportBusiness.com

T-MOBILE SCORE WORLD CUP RIGHTS

Mobile phone operator T-Mobile International has tied up mobile broadcast rights covering all 64 matches of the 2006 FIFA World Cup across seven European territories.

The countries include host country Germany, Austria, Croatia, Czech Republic, Hungary, Slovakia and the UK.

T-Mobile acquired rights for non-exclusive transmission of near-live and/or delayed video clips of key match footage such as goals via mobile networks to mobile phones. The rights package includes access to archive video material of the 2002 World Cup.

Within Germany, T-Mobile will be able to offer live streaming transmissions of 20 selected World Cup matches to its customers. The transmission is possible over telecommunications networks on a pay basis.

T-Mobile is the mobile arm of telecoms company Deutsche Telekom, which is one of the Official Partners of this summer’s World Cup.