The partnership’s first steps will be promotion of the L’Oreal Paris Men Expert brand – a male facial care product - to the broad male segment making up Euroleague Basketball’s audience.
Pedro Galvan, Euroleague Basketball marketing director, said: “That L'Oreal wants to promote its most important masculine brand with Euroleague Basketball's co-operation shows that our communication platform and brand offer one of the best sponsorship programs for any wide-scale European partnership.”
Ferran JuanC-, L’Oreal Paris marketing director, said “uniting one of the strongest brands in men’s cosmetics, L’Oreal Paris Men Expert, to a significant sports event like Euroleague Basketball will result in a big success”.
Euroleague Basketball features 24 clubs from 13 countries per season and crowns its champion each spring at the Euroleague Final Four.
