The multi-million euro deal was announced yesterday in Hamburg, a day after the Dubai-based airline officially began its new daily flights to the German city.
Beginning next season and extending over three years, the deal will see HSV players sport the distinctive ‘Fly Emirates’ logo on their shirts with branding displayed on boards around the AOL Arena.
The partnership will also provide Emirates with premier hospitality facilities at the club’s home stadium and include provisions for joint marketing activities.
A major supporter of sport globally, Emirates is one of the world’s fastest growing and most successful international airlines.
Its extensive sponsorship portfolio includes some of soccer’s most prestigious properties including: Official Airline for the 2006 FIFA World Cup, main sponsor for Premier League side Arsenal for eight years starting 2006/07 plus naming rights to the club’s new stadium; Official Airline for the Asian Football Confederation and France’s Paris Saint Germain FC.
In Germany, Emirates also sponsors the BMW Munich Open as Official Airline of the PGA European tour golf tournament.
