SportBusiness.com

MARKETING AGENCY IN POSITION FOR CIRCUIT REVAMP

UK race track Donington Park has appointed full-service marketing agency RSM to manage its brand positioning and publicise its redevelopment.

The deal extends to events, products and services in an exclusive multi-disciplinary deal.

Milton Keynes-based RSM, established in 1997, will provide strategic advice and implement PR and marketing programmes for key areas of the Leicestershire circuit’s business, including motorsport events; conference, hospitality and exhibition facilities; and track days.

The circuit hosts the British Motorcycle Grand Prix, the UK’s only round of the popular MotoGP world series.

Donington is undergoing a multi-million pound redevelopment of its trackside facilities, which includes the paddock hospitality suite and media centre.