SportBusiness.com

SCOTTISH LEAGUE CUP SPONSOR RENEWS

The Scottish Football League has extended its League Cup sponsorship deal with Co-operative Insurance (CIS) for a further three seasons to 2009.

CIS's sponsorship of the competition began in 1999.

The straight knockout format will remain unchanged, with the 42 clubs from the top four Scottish divisions competing for the trophy over six rounds.

CIS director of marketing management, David Newman, said: “The CIS Insurance Cup has provided CIS with tremendous media exposure, as well as offering us a platform from which to launch our programme of grassroots initiatives.”