The award was sponsored by Image Directors and presented at a sold-out gala dinner at The London Hilton on Park Lane.
In February 2005, Norwich City offered their sponsor, Proton Cars, the opportunity to open the first ever car showroom within a football stadium.
The result was a dramatic increase in Proton’s sales in Norwich.
Among the other winners were Hull City, which won 'The Best Ground Award' for its KC Stadium, which opened on December 18, 2002.
The state-of-the-art all-seater arena is designed as a single tier, asymmetrical bowl of approximately 20,000 seats with a second upper tier to the West Stand of more than 5,000 seats.
The stadium topped a poll of away fans who visited Football League stadia.
Preston North End won 'The Best Club Marketing Campaign Award' for its ‘Loud and Proud’ campaign to promote the profile of the club in the local community.
The campaign gained widespread support and the results were increased average match day attendances and improved atmosphere within the stadium.
