Mobile and broadband sports provider, Sportev, will provide the technology to deliver live coverage of the quarter-finals, semi-finals and final of the tournament from Betfair.com.
With no broadcast deals in place, it will be the only way that viewers in the UK will be able to watch the tournament.
Will Muirhead, chief executive, Sportev, said: “The market for the provision of live video to bookmakers is showing strong signs of growth and Sportev is proud to be at the heart of the movement.”
Hugh Taggart of Betfair said: “Tennis is one of the most popular sports to bet on in-play and we are keen to build on this deal to offer live coverage of more tennis events in the future.”
