RSM is tasked with broadening the WTCC’s audience reach, particularly via lifestyle media, as the 10-round series moves into its second year.
The WTCC is one of only three world championships sanctioned by motorsport’s governing body, the FIA. The others are the Formula One World Championship and the World Rally Championship.
RSM will devise and implement a pan-European campaign focusing on the WTCC’s six key markets - France, Germany, Italy, Spain, Sweden, and the UK.
RSM’s activities will supplement those of the WTCC’s FIA-appointed media delegate, Fabio Ravaioli, who runs the media office at WTCC races and distributes the series’ news releases.
Jacques Behar, president of WTCC promoter KSO Ltd, commented: “The WTCC delivered great entertainment in its first year to the millions of fans who watched it on TV or came to the races, but it deserves to be better known.”
In its inaugural season the WTCC attracted factory-supported teams like Alfa Romeo, BMW, Chevrolet, and SEAT, as well as a number of former Formula One and IndyCar drivers.
