SportBusiness.com

HEALTHY TITLE SPONSOR FOR SINGAPORE MASTERS

Global healthy lifestyle products company OSIM International Ltd will be the title sponsor of the Lion City's premier golf tournament, the Singapore Masters.

Ron Sim, founder and chief executive officer of OSIM International, said: "The time is right for us to take OSIM to the next level of corporate sponsorship. This is an expansion of the global platform that we have built and marks the beginning of our quest to be known in the global sports and leisure arena.

"Golf, with its emphasis on an outdoor lifestyle, healthy living and exercise for people of all ages, is a natural partner for us," added Sim.

"At the same time, it is ideal for an international brand such as OSIM to team up with a sport that has truly global appeal."

The tournament, to be held at Laguna National Golf and Country Club on March 9-12, will be officially named the OSIM Singapore Masters at Laguna.

It will again be co-sanctioned by the European and Asian Tours as well as the Singapore Professional Golfers Association, and features a 144-player field chasing total prize money of $1million.

Global beer brand Carlsberg, the presenting sponsor of the Singapore Masters since the tournament was established in 2001, will be a main sponsor.