It extends a partnership that began in 1995 through the LoctiteB. brand of adhesive.
Henkel will continue to be an Official Supplier, but from this year its logo will move what it says is a more visible top position on the rear wing end plate of the two racing cars.
“Formula One is the ideal proving ground for us”, says Jochen Krautter, executive vice president, Henkel Technologies.
The race car is strengthened by a range of Henkel’s high-strength adhesives. Engineers at McLaren Racing also consult with Henkel to determine the best-suited products to meet particular applications.
Henkel’s NASCAR sponsorships include several brands with Roush Racing and driver Carl Edwards.
