It says the move is in response to increased levels of business in the two regions.
The company has been active in the Gulf region for over a year, working on the Gulf Cup in Doha, a local event that involves teams from all over the region competing against each other in different sports.
Earlier this month, Icon completed work on two major events in Doha - The Commercial Bank Qatar Masters, part of golf’s European and Asian Tours, followed by The Tour of Qatar, the country’s premier cycling event.
The German office will be run by Rainer Sprechert, who has worked with Icon for the last six years on several major European football events.
The Qatar operation is being spearheaded by account director Justine Mills, responsible for the company’s Event Look and Design business.
