It says this was especially the case in the host country Italy, with impressive audiences recorded in other key markets around the world.
A statement read: "The USA, Japan and China all recorded impressive audience figures despite the time differences, while in non-traditional winter sports markets, such as Australia, ratings are strong."
The statement added that internet streaming in European markets have already exceeded that of the Athens Games with 4.3 million live or on-demand streams served so far.
The Torino 2006 website, after four days, was tracking higher than the Athens site with 50 million page views on Wednesday – 10 per cent more than the Athens site on the same day.
Meanwhile, NBC chief Dick Ebersol said that US audiences, while off considerably from Salt Lake City in 2002 and Nagano is 1998, continue to meet ratings projections and that there has been no discussion of "make goods" for advertisers.
"We're sitting on a mountain of $900 million in cash," Ebersol declared, which has mostly come from the sale of prime-time commercial inventory. "...We see a profit between $50million and $75million, closer to $75million."
Prime-time ratings for Turin are down 50 per cent from Salt Lake City and 25 per cent from Nagano.
Not surprisingly NBC prefers Turin comparisons to Nagano rather than Salt Lake City, which gave NBC a prime-time live, home-country advantage.
