Ford has been a partner of European football’s top-flight club tournament since the inception of the Champions League in 1992. The current deal expires at the end of the 2005/06 season.
As the official vehicle supplier, the company will continue to provide a fleet of nearly 800 vehicles across the season for match officials and VIP guests.
The company will is set to unveil the new Ford S-MAX, which will be the focal point of the official vehicle fleet for UEFA Champions League. The S-MAX will also feature on Ford’s new perimeter boards for the remainder of the 2005/2006 season.
John Fleming, president and CEO, Ford of Europe, said: "All the UEFA Champions League seasons have been exciting tournaments with outstanding matches between Europe's top clubs. The TV audiences reflect the excitement and drama of European football and have been outstanding. We expect the audiences to outstrip previous records in the future.
“But we also believe the UEFA Champions League has benefited from its association with one of Europe's top automotive brands through Ford's Destination Football campaign, dedicated to bringing fans and the game closer together.
“Our vehicles help transport players, officials, and fans to the heart of the action, while our special events, such as consumer promotions at Ford dealerships, bring the action right into the heart of the community.”
Lars-Christer Olsson, CEO of UEFA, said; “We are extremely pleased that such an international and global brand as Ford has chosen to extend its agreement with UEFA and with the UEFA Champions League.”
