“Mike Helton and I have restructured NASCAR’s executive leadership to reflect the broad and deep talent developed over many years,” said NASCAR chairman and CEO Brian France. “I am proud of the leaders that we have developed and I believe this team is as strong as any in sports,” said France.
Paul Brooks will be taking on additional responsibilities as senior vice president and will continue his role as president of NASCAR broadcasting and NASCAR digital entertainment. Brooks will now oversee all broadcasting, new media, entertainment, corporate administration, corporate communications, diversity, international business and business affairs.
Brooks has worked in the sport for 16 years and with NASCAR for 13 years. He will continue to report to Brian France.
Steve Phelps is promoted to chief marketing officer (CMO) and will oversee all NASCAR corporate marketing, industry marketing, brand and consumer marketing, multi-media, sales, licensing, business development and The NASCAR Foundation. He will also report to Brian France.
Phelps joined NASCAR as vice president of corporate marketing last July following a 15-year career with the National Football League (NFL) and most recently, the top sales executive for Wasserman Media Group. Over the past six months, he restructured NASCAR’s corporate marketing team based in New York and instituted a new approach for the office to better serve and benefit NASCAR’s teams, drivers, track operators and other business partners.
Taking over from Phelps in New York will be former NFL and Viacom executive Jim O’Connell. O’Connell will serve as vice president of corporate marketing and will manage NASCAR’s New York office and all corporate marketing initiatives. O’Connell will report to Phelps.
NASCAR president Mike Helton will continue to liaise with all NASCAR departments with direct management of all areas of competition, research and development, events and operations, and the touring and weekly series.
Helton will continue to report to Brian France and serve on NASCAR’s Board of Directors. NASCAR chief financial officer Todd Wilson and general counsel Gary Crotty will continue their current duties and report to Brian France.
