SportBusiness.com

TITLE SPONSOR FOR BRITISH TENNIS TOUR

Soft drinks brand Tropicana has been named title sponsor of the British Tennis Tour for the next three years, creating the Tropicana British Tour.

The tour is a year-long series of 20 events played throughout Britain.

The events offer a platform for players making the jump from the junior to senior game, and provide internationally ranked players with match practice in the build up to tournaments on the world tour.

This year sees the introduction of a Masters event to be held at the end of the calendar year. Players who reach the quarter-finals, or further, at any of the 20 tournaments will be allocated points. The top 24 men and women will be invited to compete in the Tropicana Masters Tournament on December 4.