SportBusiness.com

CARLSBERG STRIKES DEAL WITH NEW WEMBLEY

Beer brand Carlsberg will be a Founding Partner of the new Wembley Stadium.

The four-year deal includes stadium pouring rights and the brand will be able to offer tickets to all Wembley Stadium events, including the FA Cup Final, England Internationals and music events.

To celebrate the partnership Carlsberg is producing 90,000 limited edition Official Beer Wembley Stadium bottles.

The four-year deal adds to Carlsberg’s portfolio of football sponsorships that include official beer status with the England Team, The FA Cup, UEFA EURO 2008, club sponsorship of Liverpool FC and involvement in non-league football.