For the NASCAR Busch Series in 2006, it has signed a deal with Roush Racing, one of the most successful teams in NASCAR history, and driver Carl Edwards, who finished third in the points standings last year.
As an Official Partner of Roush Racing, Henkel will collaborate with the Michigan-based racing team on assembly and maintenance applications for the Edwards’ Ford Fusion, providing them with LoctiteB. brand products.
Several Henkel brands will participate in the sponsorship of Edwards’ No. 60 Ford Fusion. The company is also a primary sponsor for 14 races and a major associate sponsor for 21 races in the 2006 season.
Said Ernst Primosch, vice president and head of corporate communications, Henkel Group: “This sponsorship gives us the opportunity to connect with the millions of NASCAR fans who use our products every day, linking the Henkel name to our well-known product brands.
“It also serves as one of the most extreme proving grounds for the endurance and reliability of Henkel products such as Loctite.”
The company is also an Official Supplier to Formula One’s Team McLaren Mercedes.
