She has spent the last three years as associate director at Speedcast, one of the leading broadband and multi-media content providers in Asia.
Choe will be responsible for driving TWI's new media sales across the Asia Pacific region.
Annie Lim has also been appointed as sales manager, TWI and will be based in Singapore, along with Leena Singarajah, the company’s vice president, factual and entertainment sales, Asia.
She joins TWI after eight-and-a-half years at ESPN STAR Sports, and will be responsible for all sales activities covering Singapore, Malaysia and Indonesia.
Both Choe and Lim will report to Michael Mellor, head of TWI, Asia.
