SportBusiness.com

NEW GRAPHIC TECHNOLOGIES GET TORINO AIRING

Sportvision, Inc., an innovator of sports and entertainment products for fans, media and marketing partners, will integrate a series of new graphic technologies into NBC’s telecast of the Winter Games in Torino.

Highlighted by its patented virtual imaging technology, along with StroMotion and SimulCam powered by Dartfish, it will provide unique graphic effects for ski jumping, freestyle & downhill skiing, speed skating and snowboarding competitions throughout the Winter Games.

In using virtual imaging, an adaptation of the technology used to create Sportvision’s Yellow ‘1st & Ten Line’ in American football, Sportvision will place ‘virtual lines and distance markers’ on the jumping hill to represent specific data points throughout the ski jumping production.

For long track speed skating, it will provide its object tracking technology, designed to track the skaters in real-time. These graphic effects will be presented via on-screen displays that highlight the positioning of each athlete, represented by their country’s flag.

Information will include details such as skater lanes, positions on the track, lane change locations, skater speeds, lap number, skater ahead/behind time and time in relation to leaders. Virtual imaging technology will also be incorporated via ‘virtual flags’ placed on the track to represent each athlete’s home country.

SimulCam and StroMotion technologies, both powered by Dartfish, will be used throughout the telecast of freestyle skiing, snowboarding, and alpine skiing. SimulCam works by superimposing images of one athlete over another, which creates a ghost athlete effect and reveals two skiers simultaneously as they travel down a run. This allows viewers to see the lines taken by the skiers through the gates, comparing their relative performances.

StroMotion is an evolution of SimulCam technology that relies on video processing technology to analyse rapid movements so that a moving object is perceived as a series of static images along the object’s trajectory. This provides viewers with the precise path taken by the athlete for a particular run or jump.