The following sport brands, media, and governing bodies have made it through to the concluding stage of judging, chaired by BBC presenter John Inverdale, on March 9 at Bloomberg Studios.
The winner of each category will be announced at the Awards on Thursday, April 27 at Old Billingsgate, London.
The shortlist is:
Best Designed Sport Kit: Aqua Sphere - Eagle Swimming Goggle;
ASICS - Gel-Kinsei; Gilbert Rugby - Xact Product Range; Prince - O3 Silver; PUMA UK - Complete Trailfox; Woodworm - Flame Cricket Bat
The Sport England Community Programme Award sponsored by Sport England: Bank of Scotland - Midnight League; Manchester City FC - Something Good in the Neighbourhood!; NatWest - CricketForce; npower - Active; Warrington Wolves - The Foundation; Wear Valley DC - WOW!
Best Use of PR in a Sport Campaign: adidas - adidas 1; Coca-Cola GB - Win a Player; Flora - Flora Family Marathon; HP Sauce - Brown is the New White; RBS - Jack Nicklaus Commemorative £5 Note; T-Mobile - The T-Mobile Great Escape
Best Sponsorship of a Sport Event or Programme: Brit - Super Series Squash Finals; Coca-Cola - The Coca-Cola Football League; Ford - UEFA Champions League; npower - Ashes Test Series; Sanex - Urban Beach; Volvo Car UK - The Volvo Golf Club
Best Use of New Media in Sport sponsored by Aura Sports: Betfair - John Smith's Grand National; Ladbrokes/Manchester Utd - Bet in Play Live Odds; Manchester Utd - DVD Cardz; Orange - Lampard's 3G Video Diaries; Racing UK - Bet to View
The Eurostar European Sport Sponsorship Award sponsored by Eurostar: Castorama & B&Q - Ellen MacArthur Round the World Record Attempt; Ford - UEFA Champions League; Shell - Shell-Ferrari Technical Partnership; Visa Europe - Athens 2004 to Torino 2006
Best Sport Poster / Published Advertisement sponsored by Action Images: KooGa – Made for Rugby Clubs; PUMA UK – How hard can it be?; Reebok – I am what I am; Wickes – ‘Football ads’
Best Promotion of a Sport by a Governing Body sponsored by Marsh; BPA - Visa Paralympic World Cup; ECB - England's Big Summer; IRB - Total Rugby; LTA - Ariel Mini-Tennis Campaign; The FA - Women's Euro 2005; The Football League - Fans of the Future
Best Sponsorship of a Sport Team or Individual sponsored by Jobswithballs.com; B&Q - Ellen MacArthur's Round the World Record Attempt; Lucozade - Fuelling the Midfield Engine - Steven Gerrard; O2 - England Rugby; RBS - Jack Nicklaus; Travelex - 'Like Jonny we hate to be beaten'; Vodafone - England Cricket Team
Best Sport Magazine sponsored by Amer Sports: Ace Tennis Magazine; Champions; FourFourTwo; Nike - Goodbye Hoof Hello; Nutmeg; Observer Sport Monthly; re:play
Best Newspaper Sport Coverage sponsored by UK Sport: The Daily Telegraph; The Guardian; The Independent on Sunday; The Sun; The Sunday Times; The Times
Best TV Sport Commercial: adidas – Impossible Field; Barclays – Shout; BBC Sport – Keep up with football on the BBC; Nando’s – Portuguese Cricket Forever!; adidas – Last Man Standing; BBC Sport – Wimbledon on the BBC
Sport Brand of the Year sponsored by Collyer-Bristow Solicitors: Chelsea FC; Extreme; London 2012; PUMA; The Brit Oval; The Football League
The event attracts more than 1,000 key decision-makers from brands, media and governing bodies involved in the world of commercial sport, and is hosted by a selection of the UK’s most successful sports men and women.
For more information or to secure a place contact Tom Caplan at the Sport Industry Group on 0207 240 7702 or visit www.sportindustry.biz
