The following sport brands, media, and governing bodies have made it through to the concluding stage of judging, chaired by BBC presenter John Inverdale, on March 9 at Bloomberg Studios.
The winner of each category will be announced at the Awards on Thursdaym April 27at Old Billingsgate, London.
The shortlist is:
Best Designed Sport Kit
Aqua Sphere - Eagle Swimming Goggle
ASICS - Gel-Kinsei
Gilbert Rugby - Xact Product Range
Prince - O3 Silver
PUMA UK - Complete Trailfox
Woodworm - Flame Cricket Bat
The Sport England Community Programme Award sponsored by Sport England
Bank of Scotland - Midnight League
Manchester City FC - Something Good in the Neighbourhood!
NatWest - CricketForce
npower - Active
Warrington Wolves - The Foundation
Wear Valley DC - WOW!
Best Use of PR in a Sport Campaign
adidas - adidas 1
Coca-Cola GB - Win a Player
Flora - Flora Family Marathon
HP Sauce - Brown is the New White
RBS - Jack Nicklaus Commemorative £5 Note
T-Mobile - The T-Mobile Great Escape
Best Sponsorship of a Sport Event or Programme
Brit - Super Series Squash Finals
Coca-Cola - The Coca-Cola Football League
Ford - UEFA Champions League
npower - Ashes Test Series
Sanex - Urban Beach
Volvo Car UK - The Volvo Golf Club
Best Use of New Media in Sport sponsored by Aura Sports
Betfair - John Smith's Grand National
Ladbrokes/Manchester Utd - Bet in Play Live Odds
Manchester Utd - DVD Cardz
Orange - Lampard's 3G Video Diaries
Racing UK - Bet to View
The Eurostar European Sport Sponsorship Award sponsored by Eurostar
Castorama & B&Q - Ellen MacArthur Round the World Record Attempt
Ford - UEFA Champions League
Shell - Shell-Ferrari Technical Partnership
Visa Europe - Athens 2004 to Torino 2006
Best Sport Poster / Published Advertisement sponsored by Action Images
KooGa – Made for Rugby Clubs
PUMA UK – How hard can it be?
Reebok – I am what I am
Wickes – ‘Football ads’
Best Promotion of a Sport by a Governing Body sponsored by Marsh
BPA - Visa Paralympic World Cup
ECB - England's Big Summer
IRB - Total Rugby
LTA - Ariel Mini-Tennis Campaign
The FA - Women's Euro 2005
The Football League - Fans of the Future
Best Sponsorship of a Sport Team or Individual sponsored by Jobswithballs.com
B&Q - Ellen MacArthur's Round the World Record Attempt
Lucozade - Fuelling the Midfield Engine - Steven Gerrard
O2 - England Rugby
RBS - Jack Nicklaus
Travelex - 'Like Jonny we hate to be beaten'
Vodafone - England Cricket Team
Best Sport Magazine sponsored by Amer Sports
Ace Tennis Magazine
Champions
FourFourTwo
Nike - Goodbye Hoof Hello Nutmeg
Observer Sport Monthly
re:play
Best Newspaper Sport Coverage sponsored by UK Sport
The Daily Telegraph
The Guardian
The Independent on Sunday
The Sun
The Sunday Times
The Times
Best TV Sport Commercial
adidas – Impossible Field
Barclays – Shout
BBC Sport – Keep up with football on the BBC
Nando’s – Portuguese Cricket Forever!
adidas – Last Man Standing
BBC Sport – Wimbledon on the BBC
Sport Brand of the Year sponsored by Collyer-Bristow Solicitors
Chelsea FC
Extreme
London 2012
PUMA
The Brit Oval
The Football League
The event attracts more than 1,000 key decision-makers from brands, media and governing bodies involved in the world of commercial sport, and is hosted by a selection of the UK’s most successful sports men and women.
For more information or to secure a place contact Tom Caplan at the Sport Industry Group on 0207 240 7702 or visit www.sportindustry.biz
