The athletics meeting takes place on Saturday, February 18 at Birmingham's National Indoor Arena. It's the biggest meeting on the indoor circuit and will feature the world's top athletes doing battle over three hours.
A crowd of more than 8,000 people are expected for the sell-out event.
Bank of Ireland has recently opened a new regional Business and Corporate Banking headquarters in Birmingham as part of its strategy to grow its share of the UK's business banking market.
Bank of Ireland joins other indoor sponsors Intersport, EDF Energy, Ricoh, Adidas, and title sponsor Norwich Union.
