It relates to coverage of TNT NBA Thursday. TNT is the exclusive home of NBA Opening Night, the 2006 NBA All-Star Game and the 2006 Western Conference Finals.
Txtstation TV, Txtstation’s marketing solution for interactive television, will be implemented by TNT (a division of Time Warner) during live in-game sports broadcasts.
The collaboration covers a range of real time concepts enabling an interactive viewing experience for fans and viewers through TXT/SMS voting each week.
“The Txtstation experience engages viewers in real time and creates new standards in broadcasting where a sponsor can now integrate their brand within a game, while the broadcaster drives TV ratings,” said Matt Coleman, founder of Txtstation.
"The real time interactive experience allows the fan at home a unique opportunity to interact with the telecast like never before,” said Lenny Daniels, senior vice president and coordinating director for TNT Sports.
“This accomplishes our number one initiative with all of our sports programming, which is to bring the fans as close to the action as possible.”
