SponsorHouse, an on online community where athletes and teams can go to connect with sponsors, promote themselves, and communicate with others, will be offering all new and renewing USAC members a free online profile and discounted services.
This profile will appear on both SponsorHouse.com and USACycling.org.
Since 2001, SponsorHouse claims to have been responsible for more than 225,000 sponsorship deals.
SponsorHouse VP of marketing, Toshi Corbet, said: “It’s the path for the future of sports marketing…we’re here to help athletes and sponsors do it better.”
USA Cycling CEO, Gerard Bisceglia, said: “For our members to have the ability to build a personal profile and then actively seek and be exposed to potential sponsorship is of tremendous value.
"Whether just beginning in this sport or at the highest level, the act of soliciting and obtaining sponsorship can be a lot of work. SponsorHouse has streamlined the process making the sponsorship connection easier and more effective.”
