SportBusiness.com

MAS SCORES WANDERERS RIGHTS DEAL

Media Action Sports (MAS), the sports marketing & television agency and part of the SMT group, has secured international distribution rights for Bolton Wanderers programming.

It represents the second of its English Premier League delayed broadcasts after a deal with CATV (Charlton Athletic TV) announced late last year.

The deal, which excludes Japan, is for a three-hour weekly international programming block from the club.

Juanjo Marquez, CEO of MAS, said: "Our relationship with Bolton has gone from strength to strength, starting out with distributing UEFA rights and culminating in this deal which we’re confident will be extremely beneficial for both parties."

The club's international appeal is helped by a squad boasting 16 international players.