The multi-million pound sponsorship sees the Dubai-based airline become the first official shirt sponsor of IRB international referees.
In addition to the referee shirt sponsorship Emirates will be given exclusive naming rights to the IRB Awards Ceremony – now the ‘IRB Awards in association with Emirates Airline’.
It will also become the sponsor of the IRB’s Yearbook - to be named the 'IRB Yearbook in association with Emirates Airline’ - and will receive a series of features to be produced and shown on Total Rugby, the IRB’s television programme.
Kevin Vandrau, commercial director Frontiers Group, said: “We are delighted that the IRB have chosen to entrust us with the management of such a high profile and important sponsorship and we look forward to working with the Emirates team to maximise all areas of their sponsorship on behalf of the IRB.”
Frontiers Group’s events division have managed the IRB Annual Awards Ceremony since 2002.
