Nina Arnott, UK communications director for GSK, said: “We have been involved with British Cycling for two years and are looking to take the relationship to the next level as part of our commitment to helping people enjoy active lives.”
Rachel Clarke, associate director of Four Sports Marketing & Sponsorship, said: “Cycling is one of the most accessible means of getting fit and active and as such has an important role to play in the health of the nation.
"GSK and The British Cycling Federation have developed a pioneering approach to encourage active participation and we are looking forward to working with all parties to deliver a successful programme”.
