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APP LANDS BROADCAST DEAL FOR VELUX 5 OCEANS

Clipper Ventures, organisers of the VELUX 5 OCEANS race, has signed APP Broadcast to manage the production of all television content for the round the world yacht race.

The third round begins in Bilbao on October 22, 2006.

APP will work with Global Sportnet, strategic sponsorship consultants to Clipper Ventures and the VELUX 5 OCEANS, to ensure the race is distributed to the widest global audience.

Sir Robin Knox-Johnston, chairman of Clipper and the VELUX 5 OCEANS, said: “We are putting in place key partners well ahead of schedule to ensure that we deliver real value and returns for our skippers, their boat sponsors and race sponsors.

"APP is the natural choice for us as the leading provider of television production and distribution in sailing. The appointment indicates our commitment to delivering a world-class race for stakeholders and audiences worldwide.”

APP's existing portfolio includes the production and distribution of the monthly international sailing magazine programme ‘Seamaster Sailing’ that is aired in more than 80 countries, as well as responsibility for television production for leading international sailing events and teams worldwide, including Ellen MacArthur’s campaigns.

The television coverage for VELUX 5 Oceans will include a programme series, television news and features. Prior to the race start APP teams will be filming documentary footage with skippers, providing insight into the characters who race solo around the world.