As the NFL prepares to celebrate the 40th anniversary of the Super Bowl on February 5, VNU businesses – including Nielsen Media Research and ACNielsen - have combined data on numerous items such as television ratings, advertising expenditures, internet measurement, album sales, box-office receipts and consumer and lifestyle information on fans in Seattle and Pittsburgh.
Among the findings are:
Pittsburgh Steelers and Seattle Seahawks sports merchandise have seen a dramatic rise in retail sales this year this year, with increases of 100 per cent and 373 per cent respectively.
Sixty-four per cent of Pittsburgh consumers say they are “very or somewhat interested” in the NFL – compared with 39 per cent of consumers in Seattle. In fact, Pittsburgh is the number one local market for loyal NFL fans.
Although television ratings were down slightly from the previous year, the 2005 Super Bowl was the highest rated show of the year, attracting more than 86 million viewers.
The cost for a 30-second advertisement in 2005 hit an all-time high, while traditional advertiser categories continued to dominate the broadcast.
Super Bowl advertisers in 2005 saw a sharp increase in visits to their web sites following the big game.
Album sales of the Super Bowl half-time performers soared in the week following their appearance in the half-time show.
