The pair have set up an exclusive global sales and marketing alliance in relation to the gaming company’s signature sports property.
Said Jeffrey Pollack, commissioner of the World Series of Poker and vice president of sports and entertainment marketing for Harrah’s: “With our 36-year tradition and heritage, the World Series of Poker is already the category leader, but with IMG’s expertise and global reach, we will create a new standard of excellence for our customers and partners.”
“IMG has a strong heritage of successfully working with global sports and entertainment properties and we share Harrah’s vision for the future of the World Series of Poker,” said Andy Pierce, senior corporate vice president IMG.
IMG will work closely with Harrah’s across all areas of the WSOP business, including global sponsorship sales, global product licensing, official website development, international event development and international television representation.
The World Series of Poker is the richest sporting event on the planet. In 2005, millions of people watched participants from 45 countries compete for a total prize pool exceeding $100million.
