The new service lets supporters book tickets 24 hours a day, seven days a week for home fixtures.
The technology behind the service was developed by Software4Sport as a new module for TALENT Sport. Leeds is the first club to take up 'Automated Telephone Sales' (ATS), and in the last month, Ipswich Town, Reading and London Irish rugby union clubs have signed up.
ATS sells tickets from the system in real-time, so availability is instantly confirmed while the supporter is on the phone. One of the main benefits is that the club can order extra phone lines to meet demand.
Katie Holmes, ticket services manager for Leeds United, said: “Previously, whenever we were coming up to a busy period we had two options: either hire and train temporary staff - which you often haven't got the time for - or outsource to a call centre, but with this, the costs can be high.
“With ATS, we can order additional lines whenever it is getting busy. Afterwards, we can switch them off when the queues have gone down, so we are only paying for what we use.”
