The agency has signed an exclusive deal with SMG Broadband Ltd, a wholly-owned subsidiary of Shanghai Media Group, giving the company rights to the potentially hugely lucrative Chinese market.
The rights cover all 64 matches and are in the mobile telephony and world wide web categories. They include up to four minutes of video material per match for near-live or delayed highlights via mobile networks and the internet.
China is the world’s largest mobile telephony market with more than 350 subscribers.
SMG has also acquired archive material from the 2002 World Cup as part of the agreement.
Said Oscar Frei, CEO of Infront: “We are delighted to be working with the Shanghai Media Group in this exciting breakthrough. We already have an established relationship through Infront's joint venture with the Chinese Basketball Association and Shanghai Media Group is also the official broadcaster of the Chinese Super League in football. They are as dedicated to sport as we are and our partnership will mean that - together - we can conquer another new frontier in coverage of the FIFA World Cup.”
