RDA intends to provide sponsorship consultancy services to rights owners to maximise rights values and brand exposure, and to blue chip companies that require top-level consultancy expertise.
It will also offer a sponsorship activation service, which will be integrated into RDA’s established core business area of television rights distribution and production, PR and event management, effectively providing clients with a one-stop offering.
Wall has worked for brands, rights owners and agencies, including Orange, Reuters, MCI, Jaguar Racing, Gulf Air and Global Marketing Communications.
She has more than 10 years experience of building relationships with sponsors and rights owners, with a background in Formula One.
