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SUPER BOWL TO REACH WIDEST EVER EUROPEAN AUDIENCE

Super Bowl XL will reach more viewers in Europe than ever before following the signing of two new broadcast agreements.

It will give the NFL high-level presence in its three major European markets - Germany, the UK and France.

In Germany, the action from Ford Field in Detroit on Sunday, February 5 will be aired live on ARD. It will be the first time that the No. 1 network in the country has broadcast the finale of the NFL season.

For the first time, Super Bowl will be aired on a terrestrial network in France, following an agreement with France Television, which will show the game live on France 2, the second largest station in the country.

In the United Kingdom, the NFL is in the second year of a three-year deal with commercial network ITV.

The game also will be screened live in the UK by satellite broadcaster Sky Sports.