The German family-owned company, which boasted a B1.1billion turnover in 2005, has been a Formula One team sponsor for the last three years.
Georg Metz, managing director, sales and marketing worldwide, KC$rcher said: “No brand awareness means no demand and the prime objective of sponsoring for KC$rcher is to increase brand awareness throughout the world.”
The FIA World Rally Championship got underway with Rallye Monte Carlo, from January 20-22. Further rounds are as far afield as Mexico, Argentina, Turkey, Japan and Australasia.
