Major exhibitors at the annual international sports convention include UK Trade & Investment, which is also a Silver Sponsor of the conference, the Seoul Olympic Sport Promotion Foundation, Comunidad Valenciana and the XV Pan American Games Rio 2007.
Although the exhibitor places are already taken, there is a waiting list in case more stands become available.
Nine sponsors are backing the 2006 event, including two gold sponsors – IEC in Sports and The Contemporary Group.
IEC in Sports will be a gold sponsor for a third consecutive year. The Stockholm-headquartered company is principally involved in the distribution of television rights for sporting events and television coordination of those events. The company represents clients on all continents and distributes television rights worldwide to television stations and media companies.
The other gold sponsor, The Contemporary Group, specialises in staging premier international sports and entertainment events. Events it has participated in include the Olympic Games in Athens, Sydney, Atlanta and Salt Lake City, the NFL Super Bowls since 1977, the Ryder Cup and the Academy Awards.
The sessions and workshops will cover two breakout themes: 'Staging a Successful Major Event' and 'Financing & Promoting a Sport'.
Speakers include Peter Mann, executive chairman of pmpLEGACY, a silver sponsor of the event.
Topics under discussion within the breakout themes will be:
STAGING A SUCCESSFUL MAJOR EVENT
Bidding Cities – Strategies for Success in the International Event Market
Facilities/Venues Development – Planning Permanent & Temporary Facilities
Knowledge Transfer – How Host Cities Can Learn from One Another
Staffing – Building a Winning Sports Event Team
Marketing – Increasing the Awareness & Impact of Your Event
FINANCING & PROMOTING A SPORT
New Media – Getting the Most from New Technologies I: Mobile Telephony
New Media – Getting the Most from New Technologies II: TV & Broadband
Sponsorship – How to Deliver More Value to Sponsors
Sponsorship – Deal-Making Workshop
Marketing/CRM – Communicating Profitability with Sports
Customers and Participants
GAISF MEDIA WORKSHOPS
Accreditation and Press
The Changing Role of an IF Media Director
In a first for SportAccord, there will be three sports federations exhibiting: the international archery federation, FITA; the International Go Federation; and the global governing body of basketball, FIBA, a bronze sponsor of SportAccord.
For more information contact:
Anna Hellman, tel: +41 (0)24 468 5972, fax: +41 (0)24 468 5812, email: info@sportaccord.com
Fiona Lunnon, Sales & Marketing Manager, tel: +44 (0)207 963 7890, fax: +44 (0)207 963 7894
