The campaign will feature an anthem called 'I Am Indy' sung by Simmons, the former KISS star, and the band BAG.
Little else is known about the campaign according to digitalspy.co.uk, but Abramson said Indy Racing "is already is pretty hip and cool".
He added: "We want to involve Hollywood more, we want to involve music people in it more. We want to get more individual people involved as opposed to flocks of people."
Indy Racing League president and chief operating officer Brian Barnhart added: "I think it's very aggressive and I think it's exactly what the IndyCar Series needs."
