The five figure sponsorship deal with high-flying Sharks, which runs until the end of the season, will give Felix the opportunity to increase national brand awareness.
The AIM-listed company has developed the ‘Everyone’s A Winner’ redemption vending concept, where consumers are guaranteed a prize from a high street retailer worth twice their cost of participation via text and premium rate phone platforms.
Sale will be providing Felix with a range of exclusive experiences and products for fans that participate in the ‘Everyone’s A Winner’ game, including the chance to meet players and signed club merchandise.
The 'Everyone's A Winner' brand will get regular national exposure on televised Sharks’ matches and via branding around the ground. They are also entitled to use the Sharks’ logo on corporate and advertising material as well as having access to top players, including Jason Robinson and England's Charlie Hodgson, for an array of promotional activity.
Felix is also introducing a revamped kiosk-based version of 'Everyone’s A Winner' in the new year that will be incorporated into its new MAX BOX terminals.
The MAX BOX will also house a cash machine function that dispenses retail vouchers worth at least double the machine’s £1.50 withdrawal fee together with a digital photo printing service, mobile phone top facility and a range of other digital commercial services.
It hopes to install a number of MAX BOX terminals at Edgeley Park in Stockport, Sale’s home ground, as part of the club sponsorship.
