SportBusiness.com

EUROLEAGUE BASKETBALL IN LASTMINUTE DEAL

Internet-based travel and leisure company Lastminute.com has agreed a deal to become the official online travel agency for Euroleague Basketball.

From Lastminute.com fans can acquire travel packages, with hotel and tickets guaranteed, for the Euroleague Basketball Final Four that takes place in Prague from April 28-30.

The packages will be promoted through the website and its weekly newsletter, which has more than 10 million subscribers.

Jordi Bertomeu, Euroleague Basketball CEO, said: "We were looking for an official partner that would provide us with maximum coverage for our product; the global reach of Lastminute.com fulfilled our expectations and guaranteed for us the ability to reach all of our potential spectators."