SportBusiness.com

SPORTFIVE EXTENDS 6 NATIONS DEAL

Sportfive and the 6 Nations Rugby Committee have extended their agreement for exclusive worldwide marketing of TV and media rights (internet and mobile) outside the participating countries.

The RBS 6 Nations Championship is contested each season over seven weekends during February, March and sometimes April, featuring teams from England, Wales, Scotland, Ireland, France and Italy.

The deal lasts for the next four championships until 2009.

“The 6 Nations Committee is delighted to continue our very successful relationship with Sportfive for the next four years with Sportfive continuing to help develop the RBS 6 Nations Championship right around the world,” said John Feehan, CEO 6 Nations Rugby Championship.