SportBusiness.com

ELS AGREES NEW SAP DEAL

Golfer Ernie Els has renewed a multi-year sponsorship with business software firm SAP to act as its global golf ambassador.

The new deal stretches until December 31, 2008. As part of the deal we will continue to wear the SAP logo on his golf gear.

The deal was brokered by management agency International Sports Management.
Marty Homlish, executive vice president and global chief marketing officer, SAP: “Ernie personifies the same winning attributes that make SAP the global leader in business software solutions - things like passion, pursuit of excellence, and determination.”