Royal Ascot is to end years of tradition after confirming next year’s meeting will go ahead with commercial sponsorship for the first time.
The legendary horse racing circuit has agreed a £2.9m deal with Allied Irish Bank – the first of a number of official partners the new-look circuit is recruiting.
The circuit has undergone a £200m refurbishment in recent years, with the circuit due to reopen next summer. The 2005 meeting was held at York.
Allied’s deal will last five-year and certain signage rights around the circuit.
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