The alliance fuses TeamCard’s revenue generating, multi-application programmes with SkiData’s contactless access systems that get fans securely into grounds faster and generates new club revenues via a reward programme.
The reward programme is powered by a retail partner network managed and developed by BT.
Randal McLister, CEO of TeamCard says: “Over the past five years the market has moved towards contactless entry and, rather than develop our own solution, we acknowledged the clear synergies between SkiData’s expertise and our own. The fact the market has reacted so positively to this consolidation speaks for itself.”
The combined system will initially focus on three core areas: fast, fraud-free secure contactless access; e-ticket innovations with single use ticketing and profitable ticket resale mechanisms; and rich data feeds to CRM (customer relations management) programmes that can convert loyal fans into equally loyal customers.
In the near future the cards will be upgraded to include eCash for parking and in-stadia purchases, and interact with mobile phones.
Dermot Murphy, MD of Apt SkiData Ltd, says: “By pooling our strengths, we’re offering the most complete end-to-end solution in a marketplace often seen as fragmented. We are already looking at ways to extend the solution to new and untapped markets like transportation and new mobile phone applications.”
