It makes Sirius the broadcaster of more live NBA games than any other radio outlet, and the satcaster has launched the NBA Radio channel, which will be devoted to the NBA year-round.
NBA Radio features content from NBA TV, including news, highlights and features on the league, and will showcase specialised programming exclusively for Sirius.
Sirius also becomes the official satellite radio marketing partner of the NBA, and the will run advertising and promotions with the league logo. Sirius will also have a presence on NBA.com and at the NBA Store in New York.
The NBA Store will feature a fully interactive Sirius display for the duration of each NBA season with a listening station that will allow customers to sample Sirius radios and programming.
