Representatives from three of the four Official Global Partners – Hero Honda, LG Electronics and Pepsi – held discussions with ICC commercial manager Campbell Jamieson, ICC Cricket World Cup 2007 managing director and CEO Chris Dehring and corporate communications director Marvia Roach in Delhi, India, last Monday.
“The purpose of this meeting was to examine the communications and promotional plan for ICC Cricket World Cup 2007 and to see where there could be synergy between CWC 2007 planning and sponsor activity,” explained Roach, adding that most of the event’s commercial partners have a heavy presence in India.
“Since India is the largest television market for international cricket, heavy promotion of the ICC CWC 2007 there is of great importance to the sponsors, and we are keen to share the excitement of the build-up to the event with the millions of fans in that country," Roach added.
She also disclosed that a commitment was given to hold a Caribbean showcase, with sponsor support, during the first half of 2006 in India.
The ICC Cricket World Cup 2007 will be hosted across nine Caribbean nations, featuring 16 teams.
“Apart from highlighting our brand, mascot and other aspects of the tournament, we will also showcase the rich and diverse culture of the Caribbean that will help to make the ICC Cricket World Cup 2007 a very succesful event," Roach added.
