The Dutch Football Association KNVB and Sportfive have signed a deal for the national team’s qualification matches for EURO 2008 and World Cup 2010.
The deal between KNVB and the sports rights marketing agency also includes some friendly matches over the same period.
Sportfive will be exclusively responsible for selling the media and advertising rights to Holland's home matches in the opponent’s country.
KNVB will market, within the Netherlands, all rights which are held by Sportfive for all of the team’s away matches.
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