The joint venture between the UK horseracing channel and the racing and sports betting newspaper owned by Trinity Mirror plc, creates the UK’s only ‘one stop’ on-line betting site and allows British racing fans to watch live racing via the internet or mobile phone.
As well as being able to watch live action from more than 4,000 races a year, users will be able to search for archive video clips by horse, jockey, or trainer from a searchable bank of footage from the last 10 years.
Punters will be able to place bets, without leaving the site, with one of the venture’s five partner bookmakers, Bet 365, Blue Square, Ladbrokes, The Tote and VCBet, and uniquely, will be able to watch live racing on a ‘bet to view’ basis when placing a minimum £5 bet with one of the five bookmakers.
Alternatively, fans will be able to watch live racing by subscribing to thebettingsite.co.uk’s online streaming service for £15 per month (existing Racing UK TV subscribers will be entitled to a discount and will pay £5 per month), or by pay-per-view for £1 per race.
The venture has been developed in conjunction with Premium TV, the digital facilities company.
A new 3G mobile service is also being launched, streaming live racing from Racing UK’s 31 courses to 3G mobile users. The service will initially be rolled out on the Vodafone and Three UK networks.
The move is the first step in The Betting Site’s broader strategy to create a mobile product that integrates video, data and betting functionality in one easy to use application, replicating the broadband internet experience.
Racing UK is wholly owned by 31 of the UK’s top racecourses and is a ground-breaking venture by a sports rights holder to own and market its media rights.
